From start to finish with Driftklart

Driftklart is a technical consulting firm that offers expert knowledge and has extensive, practical experience in project implementation regarding large-scale projects in construction, energy and various businesses. Their range of services covers industrial operation, design, risk analysis, and maintenance operation of infrastructure. In short, there is a large amount of expertise available without the involvement of a heavy-handed organization.

When starting up a large-scale project involving many parts, it is often difficult to find a good team that can offer technical knowledge and practical experience in specific areas. It is largely impossible to have access to a large team of experts in-house while they are all full-time employees. One possibility is to take help from consultants, but it is not an easy task to find someone with overall knowledge in project management.

LAPS is Driftklart's internal marketing department

Laps is Driftklart's marketing partner. Our role is to be a creative team working in-house to offer bespoke marketing and advertising services. We believe that the key to building a successful brand is to convey an experience that clearly shows who they are and what they stand for. It's our job to build on that insight and turn it into a tangible solution that the end customer finds meaningful and useful.

We immerse ourselves in the customer's corporate culture to set long-term marketing goals with a shared vision -- we join hands to be able to achieve success with the help of good synergies and collaborations. In our opinion, strong collaborations become even stronger if we trust each other. Trust is the glue that binds us together with our customers. All this allows us to fully understand the customer's needs, so that we can offer strategic and solutions with laser precision.

What we do at our partner Operation ready

We have a close collaboration with Driftklart so that the market plan can be completed successfully, with the following aspects:

  • We achieve the set strategic goals
  • We plan future goals and projects
  • We share detailed reports and updates regarding ongoing projects
  • We discuss the next planning stage
  • We update the website regularly to keep up with the increasing needs
  • We look ahead by keeping the website in line with the company's goals and vision.

Our work process is more than just creative proposals and exciting content. You are offered a large amount of services that strengthen the customers' future and further ambitions to be market leaders.

Our creative services

Our creative process begins as soon as we get a feel for the client's brand and have planned the marketing strategy down to the smallest detail. Laps works closely with Driftklart to create a uniform impression and layout of all marketing material. We want to show that Driftklart are real professionals in line with their brand and vision.


Version 2 of the Ready-to-use website in 2019
Version 3 of Operational website 202

A website is more than just an information page for the company. The website allows the company to convey its brand identity, vision and core values.

As Driftklart offers an impressive and extensive collection of services, it is of course of the utmost importance that Driftklart attracts foreign customers. It is therefore absolutely necessary that the content of the website is aimed at a wider market. Laps creates all content on Driftklart's website, both in Swedish, English, Spanish and French. It is of the utmost importance to provide several language options in order not to limit yourself only to Swedish companies. The possibility of choosing English as a language opens up potential business opportunities in the international market. In addition, with Webflow as a platform, Driftklart has the performance to load quickly in the global market.

Laps also uses technical strategies to track and measure website data. Google has created an algorithm that ranks the website based on fresh content. One of our services is to update Driftklart's website regularly with relevant and up-to-date content to ensure a high ranking. We also optimize the site's technical performance to increase efficiency and speed, which also positively affects Google's ranking.

Uniform marketing and sales materials

It is important that all our customers have a distinctive look on all marketing and sales materials. By establishing a brand identity at the beginning of the process, we determine the style of all creative elements in the future. This applies to the logo, website, advertisements, brochures, flyers and even business cards that are handed out to potential customers.

Driftklart's marketing and sales materials are an extension of the website as they provide more detailed information, yet share the same look and feel. This common thread highlights all the work that went into creating a brand identity that fits the company's values. Driftklar has successfully created a brand using carefully selected materials that embody success and leadership.

Advertising for B2B for Operation ready

Promotional ads are an important element of any effective marketing campaign. Any business striving to expand its business knows the importance of investing in strategic and sharp advertising. In the Internet-based era, digital marketing lets you ride the wave of the future.

Laps creates targeted and engaging Google and LinkedIn ads for Driftklart that highlight their brand in a creative way. Advertising space serves as prime real estate in digital marketing, and it's important to ensure that these investments create benefits for the company -- in other words, spending needs to be turned into profit. Our work does not end after we create the creative ads; it also means that we follow up on their results and offer a detailed report that includes conversion rate, bounce rate, etc.

Laps actively works to really get to know the customers so that we can turn their knowledge into meaningful and engaging content and materials that align with the brand. We are proud to be able to offer services that create value for the company and we have a passion to be part of the journey towards forming a strong identity with the help of the right marketing. We are happy that Driftklart has chosen to trust our expertise and we hope to achieve the same success with other customers.