It's not enough to just have a nice website, you also need to attract traffic to it. If you use Webflow as a CMS, these SEO tips may be for you.
1. Do a proper keyword analysis
A basic keyword analysis is one of the most important factors in ranking higher on Google. Users search online for various reasons and most often it is to solve a problem. That is why long tail keywords appear with a question. Some customers search for products or properties directly. Some examples of keywords:
● Knowledge: When did the trend of red shoes start?
● Commercial: Red shoes Prada
● Need: Red shoes for New Year's Eve
There are a number of tools that can help you find the right keywords. Some of them are Ahrefs or Google Ads Keyword Planner.
Discover Google Trends
An easy way to fish for good keywords and phrases is to use Google Trends. It is a free service provided by Google. Here, for example, you can see which topics are the hottest right now. It is possible to filter by country and date. Google Trends is a great way to find out what people need right now, so you can use keywords that don't have as much competition. You might even find that the red shoe trend has been replaced by black loafers.
2. SEO-optimize the page's URL, meta titles and descriptions in Webflow
If you've done the groundwork of finding good keywords, it's a good idea to implement those keywords consistently on the site. You can easily use the keyword in the page's url, meta.title and meta description directly in Webflow by going to Page settings -> SEO settings.
For example, if you are optimizing for the search term "red shoes", then the url of the page needs to be www.example.com/rodaskor. The page's meta title and description must also contain the keyword. The alt tag for the image with the red shoes should be named the same, and the file name should also be named red shoes.jpg. The more specific you are in your choice of keywords, the more likely your visitors will turn into converting customers.
3. Use the right title tags
As most people know, the headline is crucial to attract reading of the text. When you write an article or text for a landing page, you should not only have a title, but also structure all the title tags. These are:
● H1 is the overall heading such as “How to find red shoes online”
● H2 is the heading for each new paragraph/topic
● H3 is for specific points to complement a broader topic
It is important that each H1:A, H2, and H3:A contain the keyword. By boiling down each piece of text into smaller parts with clear headings, you catch the reader skimming through the content. It is easy to create a structure with the right headings and sub-headings directly in Webflow's powerful tools,
4. Improve the website's navigation in Webflow
Just like when you read a specialist book, you expect a clear division of chapters and a logical sequence of topics. Therefore, it is also A&O that the content of the website is connected purely thematically and that the most important pages receive many internal links. In Webflow, there are great opportunities to use intuitive design tools to organize the website's menus, elements and text content
Bounce rate measures the percentage of people who choose to leave the page without clicking through. Therefore, it is important that you direct the traffic on. One of the easiest ways to do this is to make sure that no page is a dead end. There must be suggestions for new articles, or other products that may also interest the visitor. Also try to have a good call-to-action on the page, perhaps a button that leads to the company's contact information or a form to fill in. Also consider the following:
● The most important pages should be visible in the top menu
● The subcategories must be selectable in a drop-down submenu
● Have a footer at the bottom with quick links
● Cross-link relevant content such as a post about shoe shine with the product page about "red shoes"
● Let the website navigation reflect the user flow
5. Use a responsive design with Webflow
For users to stay on the page at all, it needs to load quickly. Also, Google ranks a fast-loading page higher. One way to reduce the loading time is not to use too large images, and to keep the amount of script and css down as much as possible. In Webflow there is a specific function to keep these down.
6. Connect Google Search Console and Google Analytics to the website
Digital marketing does not work optimally if you do not measure and evaluate the efforts. Therefore, make sure to install good measurement tools such as Google Search Console and Analytics. It is easy to integrate these using Webflow. They can provide you with valuable data on the number of daily visitors, which landing pages are most interesting and what the visitor flow looks like. Search Console informs if there are any broken links or other incorrect calls.
Hopefully you have a little more meat on your legs and feel ready to work with SEO and conversion optimization in Webflow.
Many of the features are seamlessly integrated directly into Webflow and you can get started today!