Fioler.se — From outdated platform to digital craftsmanship
When N Nilsson Fiolbyggare contacted LAPS AB, the goal was clear: a completely new digital experience that reflected the precision and beauty of craftsmanship, while thoroughly modernizing the technology beneath the surface. The result was Violer.se, an elegant and user-friendly website built with Webflow CMS, which clearly highlights the genuine craftsmanship behind every violin, cello and viola.
Wallpaper — A Craft Worth Showing
N Nilsson Violbyggare, with an extensive range of over 2,000 unique products, used to use a technically outdated website without support for modern web design and CMS features. The mission of LAPS AB was to create a website that not only highlighted the products visually but also offered simple product administration and efficient user experience. The new platform would additionally integrate with Foxy.io for invoice-based sales.
The Challenge — Technical Complexity and Visual Refinement
Moving from an outdated solution to a modern CMS-based website brought several technical challenges. The largest of these was the handling and migration of over 2,180 products where a structured export from the previous system was lacking. This complexity involved extensive web scraping and product image management, where LAPS AB needed to find creative solutions to circumvent limitations in Webflow and external systems.
In addition, it required a design that reflected the detailed craftsmanship behind each instrument, while keeping navigation intuitive and efficient.
The solution — Innovative use of Webflow CMS
To create the demanded combination of technology and aesthetics, we chose Webflow CMS as the basis, which allowed tailor-made solutions and a high degree of flexibility. Here are some of the key measures:
Design with authenticity:
After close dialogue and research with the customer, we designed a visual concept inspired by the structure of the wood and the aesthetics of the instruments. Through real-time feedback, the client was able to actively participate in the design process and ensure that the site captured their vision.
Web scraping and data migration:
Due to the lack of structured export from previous systems, advanced web scraping was implemented to migrate product information efficiently. Each product page needed to be manually identified and converted for use in the Webflow CMS.
Integration of images with Airtable and Make.com:
Product images were managed via Airtable, Make.com and a specially developed proxy system to circumvent technical limitations, ensuring images were displayed accurately and in high resolution.
CMS and Foxy.io integration:
The Webflow CMS enabled flexible content management and layout, while the integration with Foxy.io allowed for invoice-based management without online payments. This created a seamless and user-friendly buying experience.
Results — From bland design to a digital experience that emphasizes craftsmanship.
The new Fioler.se website today delivers a first-class digital experience, both aesthetically and functionally. Webflow CMS offers the customer full control over content, strengthening their ability to engage visitors and build stronger customer relationships. The design clearly reflects the quality and precision of craftsmanship, enhancing the company's brand digitally.
In addition, the technical solution with Foxy.io opens doors for future development opportunities, such as online bookings for instrument tests, repairs and international expansion through multilingual support.
Solutions in the project
• Innovative Webflow development: Tailor-made design with extensive CMS integration.
• Advanced Data Migration: Web scraping and complex product data conversion for over 2,000 products.
• Technical Problem Solving: Integration of Airtable and Make.com for efficient image management.
• Invoice based solution: Flexible user experience with Foxy.io without the need for online payments.
• Customer training: Strategic training for the independent management and maintenance of the Webflow platform.
Forward — equipped for long-term growth
With the launch of Violer.se, N Nilsson Violbyggare now has a robust and flexible platform that clearly reflects their expertise and craftsmanship. LAPS AB continues to support the customer with ongoing SEO work, analytics integrations and further technical improvements to ensure continued digital success.
The project is a clear example of how technical expertise within Webflow can transform digital presence, create a unique user experience and strengthen long-term business development.
Violer.se is now not just a website — it's a digital scene where the craft lives and thrives.
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