Not only is it enough to have a good looking website, you also need to attract traffic to it. If you use Webflow as a CMS, these SEO tips may be for you.
1. Do a proper keyword analysis
A basic keyword analysis is one of the most important factors in ranking higher on Google. Users search the web for various reasons and most often it is to solve a problem. Therefore, long tail keywords occur with a query. Some customers search for products or properties straight away. Some examples of keywords:
● Knowledge: When did the red shoes trend start?
● Commercial: Red shoes Prada
● Needs: Red shoes for New Year's Eve
There are a variety of tools that can help you find the right keywords. Some of them are Ahrefs or Google Ads keyword planners.
Discover Google Trends
An easy way to fish for good keywords and phrases is to use Google Trends. It is a free service provided by Google. Here, for example, you can see which topics are the hottest right now. You can filter by country and date. Google Trends is a great way to find out what people need at the moment, so you can use keywords that don't have such high competition. Perhaps you may even find that the trend of red shoes has been switched to black loafers.
2. SEO Optimize pages' URLs, meta titles and descriptions in Webflow
If you've done the groundwork of finding good keywords, it's a good idea to implement those keywords consistently on the site. You can easily use the keyword in the page url, meta title and meta description directly in Webflow by going to Page settings -> SEO-settings.
For example, if you are optimizing for the keyword “red shoes”, the URL of the page should be www.example.com/rodaskor. The meta title and description of the page should also contain the keyword. The alt tag for in the picture with the red shoes should be named the same, and also the file name should be renamed rodaskor.jpg. The more specific you are in the choice of keywords, the more chances that your visitors will turn into converting customers.
3. Use the right title tags
As most people know, the headline is crucial to attract reading of the text. When you write an article or text for a landing page, you should not only have a title, but also structure all the title tags. These are:
● H1 is the overall headline such as “How to find red shoes online”
● H2 is the heading of each new paragraph/topic
● H3 is for specific points to complement a broader topic
It is important that each H1:A, H2, and H3:A contain the keyword. By boiling down each paragraph of text into smaller sections with clear headings, you catch up with the reader skimming through the content. It's easy to create a structure with the right headings and subheadings directly in Webflow's powerful tools,
4th. Improve website navigation in Webflow
Just like when you read a non-fiction book, you expect a clear division of chapters and a logical succession of topics. Therefore, it is also A&O that the content of the website is related purely thematically and that the main pages receive many internal links. Webflow offers great opportunities to use intuitive design tools to organize your website's menus, elements and text content
Bounce rate measures the percentage of people who choose to leave the page without clicking further. Therefore, it is important that you direct the traffic. One of the easiest ways to do this is to make sure neither side is a dead end. There should be suggestions for new articles, or other products that may also be of interest to the visitor. Also try to have a good Call-to-Action on the page, perhaps a button that leads to the company's contact information or a form to fill out. Also consider the following:
● The main pages should be visible in the top menu
● The subcategories should be selectable in a drop-down submenu
● Have a footer at the bottom with quick links
● Cross-link relevant content such as a post about shoe shine with the product page about “red shoes”
● Let the website navigation mirror the user flow
5. Use responsive design with Webflow
In order for users to stay on the page at all, it needs to load quickly. Also, Google ranks a fast-loading page higher. One way to reduce loading time is not to use too large images, as well as to keep down the amount of script and css as much as possible. In Webflow there is a specific function to keep these down.
6. Connect Google Search Console and Google Analytics to the home page
Digital marketing does not work optimally if you do not measure and evaluate the efforts. Therefore, make sure to have installed good measurement tools such as Google Search Console and Analytics. It is easy to integrate these using Webflow. They can provide you with valuable data on the number of visitors daily, which landing pages are most interesting, and what the traffic flow looks like. Search Console informs you if there are any broken links or other incorrect calls.
Hopefully you have a little more meat on your bones and feel ready to work with SEO and conversion optimization in Webflow.
Many of the features are seamlessly integrated directly into Webflow and you can start today!
